PRESTASHOP vs MAGENTO vs OPENCART
Which is the best Ecommerce System? – An Infographic doing a detailed comparison of the Three Most popular Ecommerce system.
Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to SEO success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Below is an infographic which shows the Do’s and Dont’s of Content Marketing.
We are all familiar with Videos on the web and love to watch them. Research conducted by Cisco showed that 40% of internet users are engaged in watching videos with no signs of slowing down. In fact, Cisco predicts that the percentage will actually increase up to 62%. YouTube reveled that they their videos receive over 3 billion views a day. That is a huge number considering the world population is 6 billion. That means that nearly half of the world population is watching videos on YouTube every day.
These numbers are staggering and I kind of agree with these figures. The reason for this is I myself am an avid video watcher on the internet. I spent a lot of time on YouTube looking at interesting videos, songs, reviews etc. However, apart from spending time on YouTube, I also like looking for informational videos such as product reviews, product comparisons, company information etc.
Having videos on your website is a great way to interact with your customers/audience. First of all, without any doubt it increases the amount of time a customer spends on your website. Customers are more likely to watch a 1-2 minute video rather than reading long lengthy lines of text. Secondly, video on a website provides great online marketing and SEO benefits. We will dive into the details of these benefits later.
With so many people spending time watching videos online, what should your business be doing to capitalize? The answer is simple; make videos! You probably have contemplated putting videos on your site, but have some questions such as:
– What kind of video should I have on my website?
– Where should I put these videos?
– How long should the videos be?
I am going to answer all these questions for you. First, let?s look at the different ways you can add video on your website.
1. Company pages:
Almost every website has an About US page or an overview page. Many users look at these pages to learn more about the company products and service, company history, background etc. Guess what? This is a way wonderful place to add a video. What sort of video can you have on the company page?
About US: A short video explaining what the company does, the company’s history, how was it formed etc. Customers like to know this information as it gives a perception that they are dealing with a good, reputable company. The video could also explain why your company is better that your competitors and identify your USP (unique selling point) and value proposition.
CEO Interviews: A word from your CEO speaking directly to his customers explaining a little bit about the company. It could also be an interview where the CEO talks about the company growth and its predictions for the future.
Client Testimonial: A lot of websites nowadays publish a few of their clients? testimonials on the website to show potential customers how satisfied their past clients have been with their work. A short 1 minute video featuring a few words from your happy clients could make a great video for your site.
Case Study: If your company has achieved something, helped increase the ROI of one of your clients, or solved their problem, you can make a great case study out of it. Even better, make a short video and publish it on your website.
This is a no brainer. If your company has a product or if you provide a service, you can make a great video for it. Some of ideas for creating a good product/service video are:
Product Overview: A video explaining the key features and benefits of your products.
How to videos: You can create a video explaining the steps and guides to use a certain product or service. You can use screen recording and editing software such Camtasia to create ?How to? videos
FAQ’s: There are certain questions that people constantly ask you about your products or service. Create a video answering the frequently asked questions
Video blogging is becoming very popular. People express their thoughts in a 4-5 minute blog. If you are not camera shy and don?t mind showing your face to the audience, then go ahead and create a video blog for yourself.
Publish the webinar’s and presentation that your company may have given or been a part of.
Now that I have given you a few ideas about different types of videos you can make for your website, I?d like to go over some tips for creating a great video for your blog, company page, or product information page.
Tips and Best Practices:
– Create a good script if you are creating a video for your company pages. Spend a good amount of time thinking about what and how you want to convey the message to your audience. Don?t create a video that boast too much about yourself. Remember, you are making a video not a commercial.
– If you are creating a video for a blog, come up with a good topic and research on the topic very well. Video blogs have a very casual tone, however make sure that you look appropriate and have a good background that does not offend anybody.
– Hire a professional cameraman to give your video a good professional look and feel. Remember, you will be publishing these videos on your website, so you need to make it look professional such that it does not affect your brand.
– Keep the length of the video under 3 minutes. Ideally I would keep a video between 1-2 minutes and not have it exceed 3 minutes. Keep the user attention span in mind which is usually between 2-3 minutes. So anything above 3 minutes, the customers will tend to forget the information.
– Promote your video via social channels such as Twitter, Facebook, YouTube, etc. Encourage users to share your video by adding Social Icons and also allow users to embed the video on their own website
Video and Online Marketing
Regarding Online Marketing, I have a great infographic that I would like to share with you.
You do not want your visitors to be annoyed by the slow buffering of the video on your site. I get very frustrated when I am watching a video on YouTube or anywhere else and I see the Buffering Wheel. So having video on your website is one thing, the second thing is to host it on a server that has high bandwidth and can handle multiple hits at the same time. That is why I would recommend you the high speed Video Hosting plan for you website. If you have a decent size website and good traffic, I would suggest you host the website on a Cloud VPS Server. Cloud server provides very high bandwidth and are a good choice for streaming videos on your site
Since the beginning of CMS ?Open Source? software applications, the tides have turned on how a website development project is approached. Before Open Source code that would handle the back-end approach to a website, users had to rely on developers and web masters to build and add content for their site. This sometimes required full time staff to work on the site around the clock. Open Source applications created a library of code that would handle all of a website editing needs by using a simple tool called a ?What You See Is What Your Get?, or WYSIWYG editor. It would save content edited into a database on the server which would in turn be ?called for? by the website when a page is opened. This content was not hard coded into a file like it was previous to CMS functionality.
o when we talk about using Joomla!, Drupal and Wordpress, we must approach these 3 applications as tools that all basically do the same thing. Manage Content! They each have a database that stores the content needed for display. The difference is only in what we don?t really see as an ?end-user?.
The difference is only in ease of use and potential scalability. This means your choice as to what you use should only be based on what you are able to handle. Some folks stay with WordPress because it is known to be simple to install and customize directly from the ?Dashboard? or Control Panel. Joomla! and Drupal on the other-hand needs a little more knowledge with regards to using the Control Panel (built into your WebNet Hosting account) to customize and install the product itself.
Someone with experience in web development would probably agree that the power of Joomla! is far superior to WordPress with regards to what can be accomplished in the end.
Here are a few things to consider before choosing your CMS:
– How much knowledge do you have with regards to development?
– How much expansion do you expect to have to do?
– How much custom coding do you expect to perform?
– What ?theme? or ?look n feel? is desired, and is it available?
– How many different levels of user groups do you expect?
The most popular CMS’s since the time of their launch have been WordPress, Joomla! And Drupal. How have these three CMS’s performed over the years and what is their popularity is something that we will have a look in this article. The war WordPress vs Joomla vs Drupal is still on and we are here to find out which CMS tops the list of being the most popular.
WordPress vs Joomla vs Drupal – Google Trends
Based on Google Insight, here is how the three popular CMS compare to each other on popularity and future forecast. Wordpress is the clear winner here, It has been one of the favorite CMS of Developers, Designers, Business Owners from its start and it still continues to be so.
WordPress vs Joomla vs Drupal – Global Monthly Search
Diving more into comparing Wordpress vs Joomla Vs Drupal, we look at how many people search for these CMS’s online. Again, Wordpress beats both Joomla! and Drupal by taking the first place with almost 30million searches globally.
I came across this very interesting inforgraphic by Devious Media while trying to find more about comparing these cms’s. I would be more than happy to share this infographic with you.
So Which CMS to Choose?
Let?s look at the 3 CMS Applications and discuss what each one seems to be better for. If you are a beginner and this is your first website project on your own, the consensus is that WordPress is the way for you to go. If you have some experience with CMS or web development, then you would find Joomla! has the ability to do more of what you want with greater flow. Drupal falls slightly outside both of these categories because it is not easy to install or use if you are a beginner and requires more programming knowledge than Joomla! or WordPress.
Why Choose WordPress: WordPress is ideal for Blog Sites. WordPress was first CMS designed specifically for blogging. It has a simple page layout unless customized. The 3 basic parts of the page are the Header, The Footer and the Main Body where the Blog would go. It has a built in Navigational System that automatically generates new links as new pages are created. So if you are a writer wanting to share your stories, WordPress on a WebNet Hosting account is for you.
Why Choose Joomla!: So you have a business and you want to set up an online storefront. Joomla! might be the best application to serve your needs. It runs many components that are created independent from the CMS application, thus they are more capable of handling specific tasks. The installation is a bit more challenging than WordPress perhaps, but the final results will not let you down. You can easily scale your site with a Joomla! engine which can run many different components at the same time on the same page of your site.
Why Choose Drupal: Choosing between Drupal and Joomla! can be a difficult decision for businesses that need a large scale site. Both are easily scalable with some knowledge and a clear plan. These would work well within a company where you have a competent staff person to take chargeof the site and its maintenance.
Joomla! and Drupal functionality allows for many more Components/Plug Ins to be installed on the site. These applications are often built for specific tasks and can be free or purchased from third-party companies. Many of them are fully supported and can be maintained by the company that they were acquired from. This can be handy if your site needs specific hi-end and sensitive content. There are literally thousands and thousands of different add-ons for all of the CMS?s, but I have noticed a much bigger community with Joomla!. Joomla! is also internationally recognized as being the most secure in its class.
There are many other metrics apart from these that you can use to compare these CMS’s against each other. Each of them have many pro’s and cons and some people decide to choose one over the other based on cost, flexibility, effectiveness of use, availabilty of themes, modules, plugins and various other reason.However, whichever CMS you decide to use for your project here is how they rank on popularity
Winner – WordPress
2nd Position: Joomla!
3rd Position: Drupal
The Infographic and other information provided in these illustrations below reflect a summary not necessarily true to your needs or ability. It is only for informational value and should be treated as such. For example Joomla! is now running Version 3.0 beta which is several builds since the versions listed in these illustrations. Although I would tend to agree that WordPress is a more widely used platform, it might not be the one for you. Please enjoy the following illustrations as general information for consideration only.
People across the globle are engaging more and more into online shopping. Online shopping is much easier, cost effective and faster. Here is a infographic which shows the data regarding online shopping around the world. The data is based on a 2010 Nielsen survey of more than 27,000 Internet users from North America, South America, Asia Pacific, Europe and the Middle East.
Ever wondered which celebrity would match the browsers currently available. Based on the performance of the browsers and the personalities of few celebrities, Wix has been able to match them perfectly to create an interesting infographic for us.
There are a plethora of ecommerce shopping carts available over the internet. Have you ever wondered that underneath their out skin, all shopping carts have the same skeletal structure and offer the same set of features and functionality. Here is an infographic that dissects a shopping cart software to see what lies underneath it.
A landing page is the page that you create for your users to see once they click on your link on the Search Result Page. A poorly designed and developed landing page will not give you the desired result. In the end, you want your website to convert and poorly structured landing page is not a way to do it. Below is an interesting infographic that I found online (source is mentioned on the infographic itself) which clearly points out the key areas on a landing page and do’s and dont’s while creating one.
Online shopping is a great way to do window shopping. I search products on sites such as Bestbuy, Amazon, add them to my cart just for the sake of it, and then I leave. Many online shoppers do the exact same thing, add products to their cart with no intent of buying them. This is called shopping cart abandonment and more and more ecommerce websites are facing this problem. However there are ways that websites can adopt to attract and engage the online shopper and make them complete the online shopping process. A survey was conducted to find out the various reasons because of which online shopper tend to abandon their cart. Below is an interesting infographic that I came across when browsing the web reading about shopping cart abandonment.
Content is King and we all are aware of this fact. However it is essential to write content catered towards the right audience. We came across two infographics on Content Matrix that effectively highlights how you can segment your audience and target them with proper content. Its also very important that your content delivers high quality Grade “A” relevant information content. Often times we see content just for the sake of content, its important you create good quality content on your website that might have the potential of getting tweeted, or going viral. Keep in mind that content marketing fuels social media, search and much more. It can significantly help you drive traffic to your website and blog. Converting that traffic into customers is a completely different subject, but bringing good quality traffic to your website is a great start.
The Content Marketing Matrix: In the matrix, the content is divided into four quadrants Entertain, Inspire, Educate and Convince
Content Marketing Matrix for Small Businesses: Here the ways of distributing content is divided based on its ease of implementation and the required attention from its audience