Category Archives: Video

Video Streaming: The Trend to Adopt

Video is quickly becoming the top ?must have? addition to every website today. Whether you are surfing on the high tech, business or e-commerce, everyone has a ?talking head? to let you know what the best thing is about their branding. We are transitioning from a reading society into a viewing society with over 100 million internet users viewing videos every single day.

From a website standpoint, video streaming is probably one of the easiest ways to demonstrate a service or product. This is especially important if you have an e-commerce site. Digital Sherpa, one of the top marketing stats company, has reported: Videos increase people?s understanding of your product or service by 74% and that after visiting a video ad, 12% of the viewers purchased the specific product featured in the ad. This alone can translate into a major uptick for on inline sales.

Still a bit skeptical?

Proof of video streaming adoption success is also shown in the StacksAndStacks.com study which showed a 144% increase to visitors more likely to purchase when an online video was presented for the product.

Even new service and standard websites are benefiting from the video streaming trend. More Digital Sherpa stats that should make you stand up and pay attention include:

*80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety

*Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

*An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%

So now that you are convinced, what are the ?gotcha?s??

First and foremost, you need to consider security. It?s not advisable to use free-upload sites. You want to make sure that the hard work you put into your video will not be available for someone else to download, view and possibly use. Sites such as Uscreen.com and Wowza.com bring security as part of the service.

Secondly, you should have scalability. This means your video should be available on platforms that make streaming available on all types of devices: computers, laptops, smartphones and tablets. It also needs to be available as high quality visual and audio performance. Again, Wowza.com and Uscreen.com offer the kind of quality streaming you want.

Third: You need flexible options. Whether you are sending an email out with a click-to-view or uploading to one of the secure sites or even on your own website for an e-commerce option, you need to make sure that when your target audience has been captured, it becomes an easy navigation for a call-to-action for them.

So what about the cost?

Here?s some info that is pretty compelling:

Imagine creating the kind of pages that would be required for a one minute video. Who would read the approximate 1.8 million words that?s in a one minute video, let alone what you would have to pay someone to create 3,600pages of text

Think of it: in one single minute you can get your message across, demonstrate a service or product and use the time to achieve an idea or a sale.

Your Branding Is the Most Important Thing

Whether you are selling real estate, exercise lessons or e-comm products, your brand is your identity and is how people will remember you. The key advantage that you have (according to Digital Sherpa) with video streaming

*80% of internet users remember the video ads they watch online ?and- An average user spends 16 minutes 49 seconds watching online video ads every month.

Saving the best for last

While you might be thinking that this is just a momentary ?trend?, think again. Video streaming has been on the rise and, according to comScore (the main net guru?s that monitor these things), online video engagement is at 45.4% and continuing to grow.

Media Streaming 101: A Crash Course on MPEG-DASH

What the Heck is it Anyway?

MPEG-DASH seems like a complicated combo to some but when broken down, the idea of MPEG-DASH?and how it?s used to stream media by breaking up segments of data?gets just a little less confusing.

MPEG is an ever-evolving codec that is now combined with DASH (which stands for Dynamic Adaptive Streaming Over HTTP) in order to stream high quality videos, at a fast, reliable rate online. The technology was instituted in 2012.

Content publishers are all for MPEG-DASH and it?s backed by solid industry support ? if solidified as an industry standard, files in nearly any format can be handled by a variety of users (on conventional HTTP servers, no less) making the assimilation of data online less complex and feature-rich media available to more users on a global scale.

What?s MPEG?

MPEG, short for Moving Picture Experts Group, is a standard by which the world encodes and compresses media. Basically, it?s the coding of moving pictures and audio.

In order to transmit audio and video media (which often come in a nice, entertaining package), an MPEG standard is used to compress files and carry them over to users ready to watch.

For years, an MPEG codec has been known to produce a higher quality video experience when compared to other formats (like QuickTime or Video for Windows) and has become a top choice for streaming media tools and feature-rich data communication.

At WebNet Hosting, our clients benefit from the quality that results from MPEG, making MPEG-DASH one of our top avenues for streaming dynamic video content to a large audience all over the world.

MPEG has come a long way:

While MPEG processing used to require hardware on a PC, now software-only codecs (short for compressor/decompressor) can be implemented and transmitted?taking the live an on demand video streaming world to a whole new level.

A Little More on MPEG:

MPEG transmits audio and video with standards that consist of different parts, and these parts each specify profiles and levels. Essentially, profiles define the tools used for certain content and levels determine the proper values for the properties of the tools (or profiles) used.

The different factions or categories of MPEG are numerous, and include various types that have evolved over the years to accommodate new technology, software and bitrates (examples include MPEG-E, MPEG-V, MPEG-M, and many more).

MPEG is actually a software compatible codec that compresses video data into short, simpler snippets using HTTP.

MPEG-DASH is the latest hybrid of MPEG, and is most known for the fact that it enables very high quality media streaming, all delivered online from conventional HTTP web servers.

So, What?s HTTP?

HTTP stands for Hypertext Transfer Protocol, and if you?re relatively new to geek jargon, it is essentially a mode of communication used to get information across the Internet.

Basically, the Internet is a collection of different hardware that are talking and communicating with one another constantly. Software acts as a sort of messenger, or translator, in order to get the message (data & information) across.

Hypertext Transfer Protocol happens to be one of the modes of communication (or Internet protocols) used to convey information across the World Wide Web.

HTTP is basically how we communicate data over the Internet; without HTTP ? the World Wide Web, well, it wouldn?t be worldwide and our information would not have the ability to travel from hardware in datacenters, across software, and through to multiple browsers on a variety of devices (to several different countries, no less) ? so long as there?s a wireless connection.

MPEG-DASH Delivery

In order to provide an avenue of connection through other HTTP streaming technologies, MPEG-DASH supports a variety of file formats. That?s why MPEG-DASH has a wide combination of ways in which to identify chunk URLs. It can also handle different container formats and encoding.

By breaking content into pieces MPEG-DASH can easily identify the source and the destination?as well as the components?of any piece of media so that it can configure it in the proper way and display content when prompted in a fast, high res way.

MPEG-DASH: Features To Note?

– Live and On Demand Streaming ? An exceptional tool for click-ready streams and live events.

– Malleable Streaming ? Offers dynamic user options to switch camera angles, languages (via subtitles or audio), and different bitrates of the same video camera.

– Internet Friendly ? Uses standard HTTP (protocol) and can be access using standard web servers and Internet infrastructures both new and old.

– Fragmented & Compact Manifest ? The MPD (media presentation delivery) can be broken into many small parts for precise delivery and can be compacted using a template scheme as well.

– Scalable Video Coding and Multiview Video Coding ? SVC and MVC support used for streaming multilayer coded streams.

– Analytics ? Quality metrics that report about the session experience and report back to the server.
And More!

In Conclusion?

MPEG-DASH is the latest form of instituting highly accessible media streaming that is also incredibly high quality and superior to not only its predecessors but its competitors as well. Hosting companies like ourselves rely on MPEG-DASH to give clients the exceptional quality video, audio and rich media streaming they need to power their websites and businesses.

Content Marketing via Video SEO strategies for 2014

Along with Tips to Engage audience and Improve Your Reach With Video SEO

Traditional Internet marketing has now evolved into what the industry has termed ?content marketing;? this multifaceted, more cerebral genre of online marketing is the new wave of SEO: a sort of curated promotional tactic for B2B companies.

The most successful content marketing efforts and usually carried out by a number of independent specialists working in tandem with one another ? like copywriters, graphic artists, developers, bloggers or social media buffs, photographers, and videographers.

With the combined talents of each multimedia content creator, and a good content marketer calling the shots and refining the big picture: businesses that make an investment in this new, more mindful form of Internet marketing are enhancing their reach and gaining valued industry respect for their well-done campaigns.

The collaborative components of developing a feature rich content marketing strategy with a skilled group of individuals helps boost companies? productivity, while at the same time providing a very compelling user experience for based on engaging real people, not just SEO algorithms.

Increasingly, video marketing is becoming the go-to content marketing strategy for companies into 2014. This post will explain why a good video content marketing strategy is so important, and it?ll also give you some helpful tips and tactics to really boost your efforts in the new year.

Content Marketing: Redefining SEO

Content marketing includes any and all content used to enhance, improve or elevate a business, organization, or person?s online presence. Apart from infographics, blogs, and guest posts, many companies now integrate video as a part of their Internet marketing efforts ? because the strategy of adding original content (in any form) that is interesting, eye-catching and entertaining to users has proven to be effective – content marketing strategies employing videos are trending for many companies.

Research conducted by CMI (Content Marketing Institute) mentions that:

72% of companies are in favor of using video strategies for their content marketing efforts.

Since search engines also appreciate (and rank) content that is feature rich, videos add an extra layer of engaging SEO to any Internet marketing initiative.

Of course, most people/users prefer videos; especially over lengthy or time-consuming blogs, news reports and articles that strain the eyes. Since search engines work daily to rank, categorize and cater to the human response??some of us depend on Google with our lives, for heaven?s sake!??it?s just common sense to conform to what people want, need and like to see.

It?s no secret that online videos are blowing up and continuously being churned out, strictly for marketing purposes in a lot of cases. Most of us enjoy these videos and even share them on our social networks, not knowing we are a marketing statistic for the company that hired a content strategist to produce the quirky or funny little clip we?ve stumbled on youtube or in our Facebook news feed.

Including Video in Your Content Marketing Strategy

As a business owner, there are plenty of benefits of including video as part of your Content Marketing strategy. Need more proof? Have a look at the following infographics:

How Big Online Video Market is Around the World

Boost traffic and engage users by adding Video on your Website

Having a video on your website boosts user engagement. An alarming statistic:

The information retained by a user after watching a product video is nearly 68% after 3 days as compared to only 10% if the information was read.

So, we are all aware of the major benefits of having content marketing like video engagment (whether your target is the consumer or the search engine), the question now is?

What video SEO tactics can companies adopt in order to improve their search engine visibility?

Video Engagement & SEO

Video analytics, like the time users spend watching the video (do most watch a minute, the first half or the whole thing?), the bounce rate (number of immediate closed videos or windows), social shares after watching, etc. are key factors in the eyes of Google and other search engines when they run an algorithm to determine how to rank your website?s content.

A bounce or a view/visit cut short is key to determining the value of a video?and website as a whole, for that matter?in regards to the user experience and what the general public is looking for after a search query.

Since Google and other search engines strive to put the user first (otherwise we wouldn?t use them so much), a short visit on a site, or a video cut short, raises questions about the credibility of the source. Once the bounce rate goes up and a noticeable amount of users click off the video or site after pressing play, Google will likely decide to bury the link somewhere more discreet?far from the first page of results?where it won?t get in any searchers? way.

Video SEO Tip – Increase Engagement Using Captions

Using text captions that appear over the video as it is playing is an incredible way to keep your audience watching. A caption provides more textual information about the video, and can sometimes convey something or advertise something that the video alone cannot achieve.

Studies show captions are effective for encouraging users to watch the complete video, increasing the average completion rate from 40% to 80% when they are employed.

Captions for the Hearing Impaired: Captions are also great for mass accessibility ? making the video understandable to those that are deaf, hearing impaired or learning-disabled.

Captions for International Reach: On a similar note, foreign audiences often follow along more easily with? and are much less intimidated by ? English text. Most international audiences learn English on paper, and hearing an announcer speak an advertisement rather than reading it means a lot can get lost in translation; even worse, they are likely to bounce off early.

Video SEO Tip – Increase Engagement Using Transcripts

Transcripts are textual versions of the video?s content and can be accessed by anyone. Transcripts improve accessibility and are also great for increasing a website?s size (resulting in a stronger presence). In addition, transcribed videos offer an extra opportunity for text-based SEO and dynamic link building. Best Content Marketing Video Ideas to Turn into Textual Transcripts:

A video interview is a great way to engage audiences with compelling video content, and interviews also make great transcripts, articles and juice for textual purposes. You?d be surprised how many keywords are naturally included when you transcribe a video interview with someone from your industry, like a team member or industry peer.

A video testimonial interviewing a satisfied customer, or group of satisfied customers can go a long way promoting your business. People like to watch other people, they like to hear a story, and customer testimonials ALWAYS include targeted keywords in an way that?s not contrived or over-optimized.

Conclusion: Think of the Users, Put Them in Control

The main tip to take away today is that your should be thinking of the user: the reader, the watcher, the viewer. Let them guide you ? but also make sure they know they?re in control.

The old ways of forcing your product or Internet marketing scheme on search engines and users is over. You have to make them WANT to guide themselves over to your page, then your article, then your video, and then your product. You want to keep them there and let them make the decision to keep going – and even share with their friends and family if they think your content, product or video is worth their time. Don?t forget that social shares also boost your online presence ? invest in a solid content marketing team and you WILL see benefits in the long run.

Overall, make the user experience engaging and personalized. Good luck with your content marketing in 2014, and here?s to adopting an appealing and effective video content strategy in the New Year!

How to Add Live Streaming to Your WordPress Blog

News Flash: Live streaming isn?t just for major media organizations or large, robust sites anymore.

The new wave of contemporary streaming solutions from trusted web hosting companies help make dynamic, live media streaming accessible to anyone, anywhere?In more ways than one!

This post will discuss how to stream live events or videos on your WordPress blog, and what to do before, during and after you post your media for the world to see.

First we?ll run through the benefits of live streaming in the modern age.

Live Streaming and VOD, Simplified.

With today?s streaming software, even novices can equip their websites with live videos and engaging, multisensory content.

An easy-to-use, affordable video streaming and webhosting package can expand your reach and amplify your target audience in just a few simple steps. T

The best part is, live streaming is an amazing tool to have no matter what industry you?re in.

WebNet Hosting?s live media streaming solutions are perfect for:

– Events like concerts and speeches

– Instructional or educational seminars

– Sermons, church services, or religious gatherings for any house of worship

– Webinars and corporate meetings or events

– Live broadcasting your business? or nonprofit organization?s newsworthy events and openings

– And much more

Easy-to-Use, and Useful to Anyone

You may be a minister, a teacher, an aspiring musician or rock star, a corporate executive, a budding artist, fitness guru, doctor, non-profit group, or a talented hairdresser/make-up artist?No matter who you are, or how ?techie? you may be, live streaming and video archiving can take your personal and business goals and make them a reality.

Basically, if you have access to a WordPress site and a recording device, WebNet Hosting can easily and affordably help you enhance your website with rich media and live broadcasting.

Some of the Benefits of Streaming Live Videos on WordPress

live streaming and on demand video on WordPress

Broadcasting events like ceremonies, religious services, concerts, live performances, openings, closings, educational videos, and even just casual updates on goings-on in your industry will keep your audience engaged and invite the world to see what you?re up to.

The streaming solutions offered by WebNet Hosting come in scalable packages, so that anyone can get a feature rich site with reliable, fast and easy-to-use solutions for video management and media streaming. Our solutions are:

Secure (& even Private if you want): If your streaming content is exclusive, we?ll add a Membership module in, which will protect your stream and make your media only accessible to you and those you give access to.

Customizable: The features and prices of each of our live streaming hosting packages are flexible so that organizations and networks both large and small can enhance their reach.

Simple: We pride ourselves on media servers and software that provide a high-quality product without being complicated or difficult to configure and manage.

How to Get Streaming Video on Your WordPress Site

The expert staff at WebNet Hosting is available 24/7, and we?ll help you equip your WordPress site or blog with streaming media and live broadcasting capabilities in a few simple steps.

First: Create Buzz.

Plan your event, plan to live stream it, hook-up a page with our help and start a countdown for the day and time the big event will be live broadcast. Creating the page countdown before you post your video helps create buzz, interest and drive traffic even before the big day of live streaming arrives.

Second: Get Connected With Us.

After you discuss your goals with WebNet?and we get the video hosting package that?s best for you going?you can connect to our streaming solutions through the WordPress API (or Application Programming Interface).

We?ll configure the software needed and the outlet we?re going to use to broadcast the stream (whether it?s using Red5, Adobe Media Server, embedded video, or a direct youtube feed).

From there, the four steps simply include capture, encode, broadcast, and accelerate. Our team will be here to help every step of the way so you can live stream your event, stress-free. All you have to take care of is the recording and the details of the event itself.

Third: Track Your Progress, Analyze Your Results.

When your live event ends the work isn?t over. For best results, track the aftermath of the stream. We?ll work analytics into your WordPress live streaming package so you can see your views, bounces, and continuously improve your media streaming to keep growing your audience.

Comprehensive analytics, customizable aesthetic features, and handpicked ad campaigns will help you track the progress and productivity of your videos, without confusing or elongating the process of enhancing your online presence and reaching more of your target audience.

Live Streaming and On-Demand Video for WordPress

With the right hosting company behind you, you can enhance your online presence, expand your audience, and stay current with live event streaming in just a few simple steps.

Now that secure, on demand and live media streaming can be incorporated into even the most user-friendly CMS systems?live streaming solutions are accessible to anyone with a WordPress platform for their self or business.

Contact WebNet Hosting to discuss live streaming media solutions for your website, business or WordPress blog today.

Live Video Streaming Benefits for Churches and Religious Institutions

Live, on demand video streaming is helping churches, ministries and houses of worship across the globe reach a greater audience than ever before.

At WebNet Hosting, we?ve helped a number of pastors, ministries, and religious organizations expand the reach of their sermons to an unlimited number of followers from around the country and across the globe.

With online streaming, religious leaders in communities small and large are able to bring their most valuable messages and teachings to anyone, anywhere.

Live Church Sermon Streaming

Media Streaming for Houses of Worship: For the Greater Good

Advancing towards Internet streaming is something all churches and houses of worship should consider. Those that have adopted the model take great pride in the fact that they are now able to spread their goodwill to an unlimited number of people located virtually anywhere.

Even for a small institution, the benefits of live streaming sermons can have a big impact:

– Those that are suffering from sickness or disease can find comfort in attending their favorite church?s services remotely: from a hospital bed, hospice center or in the safety of their own home.

– Servicemen and women located across the country or overseas on the front lines find peace and a sense of home watching in on the services of their community church.

– With Internet now accessible even in the most impoverished areas of the world, churches can reach out to needy communities, offering support, guidance and love from thousands of miles away.

– Individuals that travel frequently or are tied down to a busy life of working and homesickness can check in on the happenings at their preferred house of worship on live feeds or through pre-recorded sermons.

The benefits of adopting a video hosting plan to broadcast church sermons or religious services of any kind are infinite. And with the advantage of reaching more people, the values of live streaming and the importance of religion go hand-in-hand.

Live Streaming Solutions for Churches of Any Size and Budget

With affordable, customizable options for video hosting and live streaming, any institution (no matter how small or large) can benefit from live video streaming and media hosting management from WebNet Hosting.

Our talented, tech-oriented experts take care of all the complicated details so churches can focus on spreading their message, while we broadcast it and make it widely accessible to the masses.

Even the most technologically challenged, understaffed houses of worship can feel confident about including live streaming into their routine in order to broadcast sermons, services and events to a wider audience, at a reasonable cost that is well worth the benefit.

Live Streaming Support from WebNet Hosting

Our video hosting packages include easy-to-use management tools, feature-rich, customizable hosting amenities and 24/7 support. Broadcast weekly or even daily via a podcast or directly from a website or blog. Simply record a service, and we?ll do the rest.

Our clients have found that embedding streaming media into multiple outlets online helps them reach an incredibly broad sector of their parishioners and target audience. We?re proud to bring an affordable solution for video hosting and live media streaming to the organizations that need it most.

We make live, online broadcasting and video management accessible to everyone with comprehensive, reliable and scalable video hosting packages.

Each package includes:

– An easy-to-manage video library

– Customizable video players

– Built-in ad management software

– Video analytics to track views and progress

– Adaptive media encoding

– The capacity to handle an unlimited amount of viewers

All religious communities can reap the benefits of expanding their audience with live broadcasting, real-time video streaming and on demand solutions. The best part about WebNet Hosting?s selection of plans is that they?re easy to use?even for the most inexperienced individuals.

Our 24/7 support team is here to help ministries both small and large expand their reach. Contact the WebNet Hosting team today to get started, or learn more about our live streaming solutions here.

Sports Fans Rejoice: The Benefits of Live, Online Video Streaming for Game Lovers Everywhere

The WebNet Hosting team doesn?t like to brag, but sports enthusiasts everywhere are pretty lucky that companies like us exist. Thanks to WebNet (and many other trusted web hosting and on demand video providers), live, online video streaming is starting to become accessible to everyone, everywhere.

Live streaming technology means you get to watch nearly any sporting event you are passionate about in real-time on nearly any device, virtually anywhere. This means you can watch a live sports broadcast even if you?re into an obscure team, an untelevised international sport, or simply an off-the-market game not readily accessible on cable TV.

Live Sports streaming

Life Without Live Online Video Streaming

Online broadcasting solutions from webhosting providers like us help organizations across the world deliver the games you want to watch right to your computers, mobile devices and tablets right as they?re happening.

Without live, online streaming and on demand video support?not to mention the innovative computer geeks behind the software and hardware that make live internet broadcasting possible?sports fans everywhere would be doing one of three things:

– Paying an exorbitant amount of money for access to the sports and games they want to watch.

– Sitting glued to their TVs or radios when they could be out-and-about, checking in on scores (or between commercials) as they please

– Feeling frustrated and left in the dark until scores are released, unable to catch an event or game because it isn?t covered by mainstream media

If you don?t have access to cable or costly, long-term upgrades to many exclusive sports channels, you can?t access those lesser-watched sports, competitions and games. What?s most frustrating is that you usually have to buy an entire package even if you just want to see the important games or end of season broadcasts. And if you?re on the road or out of town, your package doesn?t come along with you. Sure, you could record a game and watch later, but we all know it?s just never the same when you view a previously recorded game after the results are already in and showing up on newscasts and in your Facebook feed.

Live, On Demand Streaming: The True ?Wide World of Sports?

Chances are you or someone you know likes a less-significant sport (or team) that?s not followed by mainstream media?or perhaps an international sport or league that?s not popular in this country. Maybe you have an instant need to see an untelevised game for other reasons. Think about it: If your niece is in a world-wide gymnastics competition, that?s pretty huge; but good luck watching it live. Luckily, live streaming support is here to save the day.

Companies like WebNet Hosting have live video and audio streaming solutions that are cost-effective, easy to apply, highly reliable, and accessible to everyone. Live streaming is no good if the connection is bad or the network of servers is bugged up, that?s why a proper solution to video streaming and web hosting is so important for sports fans. Nothing is a bigger letdown to a sports fan than a connection being lost at the height of the game.

The Future of Live Video Streaming Online

Unfortunately, many organizations have overlooked the benefits of adopting a live broadcasting solution to reach a wider audience?and sports outlets are no exception. Many are paying the production costs of filming an entire game without the benefit of reaching a worldwide audience, or any large scale audience for that matter.

Despite what the younger generation feels about the tech world, in the grand scheme of things, live digital streaming is pretty young. Some organizations haven?t considered the benefits of it, and some just aren?t comfortable with making their content so widely available (due to piracy concerns).

Many sites that live-stream games don?t actually have the rights to do so. Broadcasting live sports illegally is risky for those committing piracy, but pretty great for sports fans that gain access to their favorite games and events without paying for a cable package or sports app. Unfortunately, piracy concerns are keeping a lot of distributers from adopting a safely-hosted live streaming model, and they lose their ability to gain a more vast audience and network of fans.

Additionally, some outlets are just not getting the right plan from the right provider. In many cases an iphone can access a live streaming game that a Samsung or Andriod user cannot, and vice versa.

What?s the Best Live Streaming Sports Model?

There?s no science to how sports organizations utilize live streaming support to broadcast their games. The bottom line is that they should have a trusted provider with a high level of connectivity and intelligent tech support.

These days, many organizations form alliances with telecommunications companies and mobile or cable service providers in order to expand their reach and adopt the online, live streaming medium. Still, this means sports fans will likely have to become a member (or subscriber of some sort) to access streaming content on their devices.

Many apps support live streaming games from major sports organizations (like the MLB app, accessible on any device belonging to someone with an MLB-TV subscription?or NFL Mobile for Verizon users), but of course you have to subscribe to watch, especially if you?re looking for those off the market, under-televised games.

Regardless of how you access your favorite live games, sports fans like you are lucky that the technology is around. You may be watching a pirated game, or you might pay for the latest NFL app, but I bet you?re happy to have access regardless.

With the affordable video hosting packages offered by WebNet Hosting, even small organizations can benefit from live streaming. Plans like ours allow high schools (and even little league teams) to broadcast their most important games live on the Internet for the whole world to see.

Live Streaming and Video on Demand Solutions for Anyone, Anywhere

Live streaming is the ultimate way to broadcast a big sporting event or concert, but virtually anyone can get their streaming videos seen by the masses. WebNet Hosting helps educational institutions, houses of worship, churches and ministries, nonprofit organizations, and corporations live-stream classes, games, sermons, corporate meetings, webinars, and more.

We make live online broadcasting and video management accessible to everyone with comprehensive, reliable and scalable video hosting packages.

Each plan includes:

– An easy-to-manage video library
– Customizable video players to conform to your site design
– Built-in ad management software
– Video analytics to track your views and progress
– Adaptive media encoding
– The capacity to handle an unlimited amount of viewers

Small organizations and large corporations can all reap the benefits of expanding their audience with live broadcasting, real-time video streaming and on demand solutions. The best part about WebNet Hosting?s selection of plans is that they?re easy to use?even for the most inexperienced individual.

Our 24/7 support team is here to do all the work for you. All you have to do is record your event and we?ll stream it online right as it?s happening. Contact the WebNet Hosting team today to get started, or learn more about our live streaming solutions here.

From Server to Screen: How Online Streaming Media is Delivered

Streaming media online has come a long, long way in the past decade or so.

Remember the old days of staring at a little loading bar for minutes before ever hearing or seeing the media you wanted to play? Well (thankfully) those days of lengthy ?buffering? are over. In fact, you probably haven?t seen the word buffering very much over the last few years. Or at least, it?s probably not on your screen for very long.

These days the audio and video we access over the Internet comes to us at a rapid rate. We have the ability to watch anything from short clips to full movies, and we can listen to anything from the local radio stations we know and love?to the online radio stations that tailor the music we stream to match our own, unique tastes.

Thanks to quick streaming audio and video, many of us spend hours a day exploring media online. Our computing devices give us access to anything from popular bits of media to extremely obscure audio and video.

But how exactly does that media get to us? And what makes it so fast these days?

Well, streaming audio and video may seem complicated (or even magical to those of us that remember the early days); but in fact, there are just a few steps needed to take media from a video or audio file, to a web server, to a media server, to your device, and then straight to your eyes and ears?all in seconds.

This post will explain how your streaming media gets from here to there, and it will even give you some tips for getting your own media out there on the vast world wide web.

Streaming Media: The Basics

Streaming audio and video works in much of the same way as good, old-fashioned information exchanging:

For example, when you watch and listen to a concert in person, the visual and auditory signals you pick up on have to be read by your brain and decoded. Although to us this seems to happen instantly, we see what we see and hear what we hear all because of a process involving waves of information that quickly travel to our brain to let us know what?s going on. Thus is the case with streaming media.

In the real life case, sound waves and visuals are intercepted by receptors (yours eyes and ears). Then the information your senses pick up on travels to your brain, gets decoded, and the experience of being at a concert is realized.

In the case of streaming media, the video and audio data you access on your device is always stored on a media server?just like the website you find it on is stored on a web server.

To experience streaming media, the device you?re using?much like your brain?needs to have the receptors to decode that data with. In order to decode streaming media, your device must have a plugin for your web browser (or a stand-alone player).

Media players are file readers that serve to decode and display the data you request, and each player supports a different type of file format. The four main players are:

Adobe Flash player for .flv and .swf (animation) files

Quick Time (for Apple) plays .mov files

RealNetworks Real Media plays .rm files

Windows Media (for Microsoft) plays .wma (Windows Media Audio), .wmv (Windows Media Video) and .asf (Advanced Streaming Format)

A lot of times these players cannot decode the types of files that are built specifically for their counterparts. So sites you access may pick a player for you, prompt you to download one you don?t have, or they might give you an option of which player you?d like to access their media on.

The Ingredients for Streaming Media

So far we?ve explained the basic ingredients for streaming media:

On one end you need a web server used for storing the website, which when prompted sends a message to a streaming media server requesting a specific media file that exists on that website. On the other end you need a device with which to access that server and a receptor (media player software) that can decode the file.

The ingredient in the middle is?of course?the Internet access gained through underground Internet cables that are necessary to transmit the information from a server?s datacenter to your location.

Next, we?ll explain how streaming files get produced so that users all around the world can experience them through the streaming process.

The Evolution of Streaming Files

Streaming files need to be stored on a server and accessed instantly, so they?re pretty small and compact.

On the contrary, the best quality streaming files usually begin their run as very large, high quality files. These ?raw files? are analog recordings or digital files that have not yet been compressed or distorted.

Once the compression process starts, bad quality files only get worse. If your video is blurry or of low quality?or your audio is hard to hear?once you compress the file these qualities will be much worse. That?s why it?s so important to start with a very high grade, large file before compressing it down to streaming media. One tip is that you can reduce a file?s size before lowering its quality, yielding a better end product:

Reduce the Picture Size:

Most streaming videos aren?t meant to be played on a big screen. Instead, they play in a smaller window on a device. Usually if you stretch a streaming video, you?ll instantly see a drop in quality. For example, if you view a homemade video on YouTube, the picture is way fuzzier and of much lower quality if you select full screen mode as opposed to the smaller window.

Reduce the Frame Rate:

Lowering the frame rate can increase the quality of your streaming media. All videos are really just multiple frames (or pictures) moving at a rapid rate to convey action. If you slow down the frame rate of your online video, or remove excess frames, you?ll have fewer frames and less data needed to recreate the video.

You?ll Need Codec Software:

Codec, or compression/decompression software, takes the steps needed to discard unneeded data in order to make the file more compact.

Codecs vary in type and different codecs yield specific types of files that work in tandem with specific streaming media players. Some codecs help you create files that that stream at various bitrates, this means they work for slower connections (like those using dial-up modems with lower bitrates) as well as reliable broadband connections that?with the help of lots of bandwidth?can handle high bitrate files.

After a media file has been edited, it?s compressed and encoded. Next, that file is uploaded to a server.

From Server to Screen

Streaming servers deliver the compressed data and files to your computer with the help of a web server. The process, in its simplest form, goes a little like this:

– First you access a web page, which is stored on a web server in a datacenter

– Then you click the file you want to play/use on that site

– Next, the web server sends a message to a streaming server, notifying it of the file you?ve requested

– The streaming server then sends the file directly to you, without going back through the web server

Like most things in computing, the information makes its way to you governed by a set of protocols.

Protocols determine how data is transmitted between various computing devices and over networks. Well-known types of protocols include:

– TCP/IP: Transfer Control Protocol

– HTTP: Hypertext Transfer Protocol

– FTP: File Transfer Protocol

– SMTP: Simple Mail Transfer Protocol

Protocols used to stream audio and video include:

– RTP: Real-time Transfer Protocol

– RTSP: Real-time Streaming Protocol

– RTCP: Real-time Transport Control Protocol

The protocols above are used as an added layer to general protocols in order to stream data in real-time to where it needs to go.

In Conclusion

After explaining the basics, hopefully your understanding of how streaming audio and video work is a little clearer.

Luckily we don?t have to think about what goes on behind the scenes when we stream audio and video online. But hopefully this post gave you some insight as to how the streaming media you access gets from A to B so quickly.

How Big Online Video Market is Around the World

The online Video Market is growing leaps and bound. People are watching more and more videos online due to the increase in Social Media, Mobile & Ecommerce, YouTube and Digital Advertising.

Reasons for Online Video Growth

– You can easily embed videos from YouTube or with your own player on your Website, Blog etc

– If you have an ecommerce store you can publish product reviews which are believed to have higher conversion rates (eg: Zappos has over 50,000 video product reviews)

– Ability to create online education and “How to” videos which act as a resource for students

– Ads on YouTube are considered more effective by online marketing agency compared to a 30-60sec TV Commercial. YouTube ads can be geotargeted and agencies are able to reach a wider audience

– All favorite TV Shows, Movies, Music Video etc are available online on sites like YouTube, NetFlix, Hulu etc

Some Key Facts of the growth in the Online Video and Mobile market in 2012

Key Facts

– Nearly 6 trillions Display Ad impressions were delivered around the web (including video)

– Smartphones achieved a 50% market penetration in the mobile industry

– Android platform nearly hit a 50% milestone as it captured most of the smartphone market

– Tablet market reached 52.4 million by December 2012

– Every Second 46,300 YouTube Videos seen all across the world

– YouTube reached 4 Billion video views by December 2012 with Gangnam Style being the First Video to reach 1 Billion Views

Video Ad Spending forecast for the year 2015

online-video-ad-spending-forecast

Mobile Video watching prediction for 2014

2014 mobile video projection

Online viewing audience Age

– In terms on online viewing Audience – 71% of online viewers are adults. This percentage is as per a research conducted in 2011, the number may have changed in 2013

online-video-viewing-by-age

Popular Yotube Ad: Nike Golf: No Cup is Safe Ad

– Most Popular and Viewed YouTube Ad in January 2013 – Nike Golf: No Cup is Safe Ad with over 9,827,973 views

[youtube height=”500″ width=”500″]http://www.youtube.com/watch?v=2NCDYjHtEcU&feature=youtu.be[/youtube]

Online Video Timeline

– Finally an Infographic showing Evolution of Online Video

evolution of online video

Wowza Media Servers VS Adobe Flash Media Servers

The Adobe Flash Media Server has been around for a very long time. The Flash Media Server or (FMS) is one ideal solution to broadcast live videos over HTTP. Adobe was leading the live media streaming market with FMS until suddenly they decided to start licensing their products. Businesses started looking at other options besides Adobe FMS; this is where Wowza and Red5 came into picture.

Red5 was developed and offered as an open-source version of Adobe FMS. However, Red5 got a very mild reception. On the other hand, in 2005 the company Wowza Media Systems was founded in Colorado. A few individuals developed a product called Wowza that could stream high-quality live video to just about any device. Initially, Wowza was offered as a low cost alternative to Adobe FMS, and the product was well received by the industry.

In 2009, Wowza introduced Wowza Media Server 2, which had the capability to stream videos to about any device of any size. With this new version, Wowza moved ahead of the Adobe Flash Media Server to provide support for many devices such as:

– Apple iOS devices (iphone, iPad)

– Microsoft Silverlight

– Apple QuickTime

– Android

– Blackberry

– IPTV/OTT set-tops

– Gaming consoles

– As well as almost any smartphone and table that supports 3GPP.

The current version, Wowza 3.5, easily delivers high quality video and audio over IP networks to multiple devices of any screen size.

Adobe Flash Media Server VS Wowza

Now that we have a brief history of Wowza, let’s have a look at how the product compares to Adobe:

Wowza Media Server Adobe FMS
Trial License (30 days) Free No
Developer License Free No
Available Platform Components
Integrated Live Transcoder Yes No
Multi-protocol nDVR Yes Partial
Multi-platform DRM Yes Partial
Multi-Protocol, Multi-Client Streaming
Flash (RTMP, RTMPT, RTMPS, RTMPE, RTMPTE) Yes Yes
Flash (HTTP Streaming) Yes Yes
iPhone/iPad (HTTP Streaming) Yes Yes
Silverlight (Smooth Streaming) Yes No
QuickTime/3GPP (RTSP/RTP) Yes No
IPTV (MPEG-TS) Yes No
Inbound Live Encoder Support
RTMP (Flash & H.264/AAC) Yes Yes
RTSP/RTP (H.264/AAC; unicast, multicast, TCP, UDP) Yes No
MPEG-TS (H.264/AAC; unicast, multicast, TCP, UDP) Yes No
ICY (MP3/AAC; SHOUTcast/icecast) Yes No
AC3 Yes No
HTTP (Smooth Streaming) No No
Supported Platforms
Windows Yes Yes
Linux Yes Partial
Solaris Yes No
Unix Yes No
Mac OS X Yes No
Applications Capabilities
Video Streaming (live and on-demand) Yes Yes
Audio Streaming (live and on-demand) Yes Yes
Chat (text, audio, video) Yes Yes
Recording Yes Yes
SHOUTcast/Icecast Re-streaming Yes No
Remote Shared Objects (RSOs) Yes Yes
Up to 10Gbps per-server perfromance Yes Not Sure

Conclusion

Wowza has emerged has a major competitor for Adobe, which Adobe might not have expected. The features, quality and performance that Wowza offers makes it a very desirable product. Wowza has now become the product of choice for service providers, media properties, enterprises, and other organizations.

Wowza is a Java based application, whereas Adobe FMS uses AS3 and javascript languages. Many developers find it hard to transition from AS3 to Java; however, considering the IDE provided by Java and huge support offered by Wowza for developers, this should be an easy move. Wowza offers many free tools and support options for developers, which Adobe lacks.

The fact is, Wowza is simple, quick to install and blazingly fast compared to Adobe. However, Adobe owns Flash and they can at any time pull the plug and stop other media servers from delivering videos to Flash. Wowza is a young, small, growing company, with a passion to succeed and a great product to offer.

On the other hand, Adobe is an industry giant and they are not going to disappear in the future. Both Adobe and Wowza Media Servers deliver on the products they offer. It’s really up to you to choose a media server based on your needs and business model.

Powerful Solutions for Streaming Media Online

Online web streaming is one of the most popular Internet activities. Since users are now spending more time on websites, it?s gotten very common to place videos online. Users are taking the time to watch them. Whether you want to watch videos from across the world, news recaps, entertainment videos, or tutorials, streaming videos online is getting more and more popular by the second.

Most Popular Video Streaming Websites

Youtube.com

The most popular of all video streaming websites is by far YouTube. YouTube has thousands of videos on nearly any topic, all user submitted. Videos on YouTube are currently offered in widescreen format as well. Many of the videos on YouTube are often short homemade movies. YouTube is a great place for businesses or a website to embed the code of the YouTube video and make it look like the video is streaming directly on your website even though it?s actually streaming from YouTube. This is a great solution for setting up Video Streaming easily.

Vimeo.com

Vimeo is a more sophisticated video sharing website. With a free Vimeo account, users are allowed to upload up to 500MB of video content per week. If you upgrade and pay you can upload a lot more. The website supports full HD Streaming, which comes in handy for high quality videos. Vimeo has become an ideal location for users uploading home made HD videos.

Streaming Audio & Video

Streaming audio and video on your website can also be made possible by many different powerful tools available on the Internet today. Media servers have gotten very powerful as well and give you the ability to host all your video on a separate server called a ?Media Server? while your web server serves pages.

online media streaming solutions

FFMpeg

FFmpeg is a free software license under the LGPL or GPL depending on your choice of configuration options. FFmpeg is a complete cross platform solution to record, convert, and stream video on your website or server. FFmpeg has a vast community supporting its growth and development. Our ffmpeg hosting services come enabled with FFmpeg libraries by default, making audio and video streaming on your website very easy.

Wowza Media Server

Adding videos to your site to market your products with Wowza Media Server is a great way to get started. Wowza is feature rich, provides a high quality environment for your videos, and best of all, its packaged and setup very easily to use on your website. Our users tend to be very satisfied with the product and can setup live streaming fairly easily with Wowza Media Server Hosting. For detailed features on Wowza, visit our blog post about Add High Quality Videos to your website using Wowza Media Server.

Red5

Red5 Media Server delivers a powerful video streaming and multi user solution to Adobe Flash Media Player. Red5 includes support for the latest API?s including NetConnection, NetStream, and ShareObject?s while providing a powerful RTMP / Servlet Implementation. In addition to Red5?s support for the RTMP protocol, the application server also embeds Tomcat Servlet container for JEE web applications.

Red5 is very resource intensive so we do not recommend or host Red5 Media Server Hosting on any of our shared hosting platforms. Red5 is available only on our Cloud VPS Hosting packages and Dedicated Server Hosting packages. We can help you install Red5 on your VPS or Dedicated server at no additional cost.
By streaming your videos with Red5 Media Server, you are developing a truly open and extensible platform that can be used for video conferences, multi-user gaming and enterprise applications.

Adding videos to your website to market your products or services, reach customers, or just add a new element to your site?s content is one of the best decisions anyone can make. Video is on its way up and getting more and more popular. Setup your website today with WebNet Hosting and let us help you setup a media server or add videos to your website.