Video Streaming: The Trend to AdoptPosted on 02 December, 2014 by PJ Taei
Video is quickly becoming the top ?must have? addition to every website today. Whether you are surfing on the high tech, business or e-commerce, everyone has a ?talking head? to let you know what the best thing is about their branding. We are transitioning from a reading society into a viewing society with over 100 million internet users viewing videos every single day.
From a website standpoint, video streaming is probably one of the easiest ways to demonstrate a service or product. This is especially important if you have an e-commerce site. Digital Sherpa, one of the top marketing stats company, has reported: Videos increase people?s understanding of your product or service by 74% and that after visiting a video ad, 12% of the viewers purchased the specific product featured in the ad. This alone can translate into a major uptick for on inline sales.
Still a bit skeptical?
Proof of video streaming adoption success is also shown in the StacksAndStacks.com study which showed a 144% increase to visitors more likely to purchase when an online video was presented for the product.
Even new service and standard websites are benefiting from the video streaming trend. More Digital Sherpa stats that should make you stand up and pay attention include:
*80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
*Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
*An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%
So now that you are convinced, what are the ?gotcha?s??
First and foremost, you need to consider security. It?s not advisable to use free-upload sites. You want to make sure that the hard work you put into your video will not be available for someone else to download, view and possibly use. Sites such as Uscreen.com and Wowza.com bring security as part of the service.
Secondly, you should have scalability. This means your video should be available on platforms that make streaming available on all types of devices: computers, laptops, smartphones and tablets. It also needs to be available as high quality visual and audio performance. Again, Wowza.com and Uscreen.com offer the kind of quality streaming you want.
Third: You need flexible options. Whether you are sending an email out with a click-to-view or uploading to one of the secure sites or even on your own website for an e-commerce option, you need to make sure that when your target audience has been captured, it becomes an easy navigation for a call-to-action for them.
So what about the cost?
Here?s some info that is pretty compelling:
Imagine creating the kind of pages that would be required for a one minute video. Who would read the approximate 1.8 million words that?s in a one minute video, let alone what you would have to pay someone to create 3,600pages of text
Think of it: in one single minute you can get your message across, demonstrate a service or product and use the time to achieve an idea or a sale.
Your Branding Is the Most Important Thing
Whether you are selling real estate, exercise lessons or e-comm products, your brand is your identity and is how people will remember you. The key advantage that you have (according to Digital Sherpa) with video streaming
*80% of internet users remember the video ads they watch online ?and- An average user spends 16 minutes 49 seconds watching online video ads every month.
Saving the best for last
While you might be thinking that this is just a momentary ?trend?, think again. Video streaming has been on the rise and, according to comScore (the main net guru?s that monitor these things), online video engagement is at 45.4% and continuing to grow.